Grünenthal is a company oriented to pain management and Aflamax is one of its products specialized in relieving and reducing inflammation.
We developed a campaign focused on helping medical representatives for their meetings with their target audience: dentists.
Since it was the medical field, our actions were subject to many provisions that must be complied by law. However, we decided to focus on the interaction of the dentist with the brand, helping him with the stress obtained in his inevitably busy day to day.
A pot shaped like a tooth.
The premise is simple: Aflamax has pain relief as its basic promise; while caring for a plant is associated with stress relief.
These pots were delivered in a box with the Aflamax branding, instructions for the proper care of the plant and the Aflamax logo printed on the box.
This box, when scanned by the Tablet that the Medical Visitor carried, reproduced on its screen the augmented reality of the logo and branches growing from it, a resource that he used as the beginning to explain the composition of Aflamax and the benefits that it offers to his clients. patients.
This box, when scanned by the Tablet that the Medical Visitor carried, reproduced on its screen the augmented reality of the logo and branches growing from it, a resource that he used as the beginning to explain the composition of Aflamax and the benefits that it offers to his clients. patients.
