"If you behave well I'll buy you an ice cream"
Baci Volati is an artisan ice cream shop with a peculiar characteristic: you can only order them by delivery. To stand out from the competition, it was necessary to look for a new concept that differentiates us and functions as an axis of communication. A new way of looking at ice cream and that, in addition, justified and gave a new value to the definition of delivery.
Based on the finding of the Peruvian consumer: “Ice creams are a prize”, we identified an insight that would later define the concept, naming and selling line of the brand: “Ice creams are like kisses, you have to deserve them”.
Wake up that inner child that we all carry inside, that child who does not question and allows himself to be loved. Wake up that child who all he wants is to be cheered up. Baci Volati is an I Love You that is eaten, it is the kiss of mom, of your first love, of those who really know love. Because those who know how to love do not wait, they go to you; because those who know how to love, love even from a distance and invent "flying kisses".
Artisan Ice Cream BACI VOLATI - "Indulge a little bit"
