In 2019 a new management started in the NATIONAL COMMISSION FOR DEVELOPMENT AND LIFE WITHOUT DRUGS - DEVIDA.
This also initiated a new strategy to fight drugs in Peru, and we sought to refresh the image and voice of the brand in order to be recognized as leaders in the fight and punishment of illicit drug trafficking in each echelon of the criminal chain.
This is how the rebranding of the brand was carried out, maintaining and consolidating the recognition gained by its 23 years of work, promoting development to families in the most vulnerable areas of the country, as well as a renewed image aligned with Peru's Bicentennial.
